A logo is a graphic mark, emblem, symbol, or stylized name used to identify a company, organization, product, or brand. It may take the form of an abstract or figurative design, or it may present as a stylized version of the company’s name if it has sufficient brand recognition.
Logos are meant to visually identify a company. The logo can contain the company’s name or just be a visual representation. A company’s logo is most often plastered on any association with it: on the products, it sells, on advertisements, on sponsorship deals, or donations to charities. A logo is meant to quickly and appealingly draw an individual’s attention to the company.
- A logo is a visual symbol used to instantly identify a company, organization, product, or brand.
- Logos may show an entity’s name spelled out with letters or they may be abstract designs, such as the Nike stripe.
- Some logos contain hidden messaging, Logos are an important part of a brand’s identity, and instantly recognizable logos are valuable property to a company. Logos are intellectual property protected under trademark law.
- Some companies with the most famous logos are Coca-Cola, McDonald’s, Nike, Starbucks, Apple, and Mercedes-Benz.
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